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RESOURCES FOR ADULT FAMILY HOMES

How to Get Clients for Your Adult Family home

Acquiring clients for your AFH requires a combination of local networking and digital marketing strategies:

1. Build Relationships with Local Hospitals and Clinics

Establish connections with discharge planners, social workers, and case managers. They frequently recommend residential care options to families.

2. Leverage Online Directories

Many families search for AFHs through platforms like Noble Hands Homecare Agency. Create a profile on these websites to increase visibility.

3. Develop a Website with SEO

Your website should feature testimonials, service descriptions, and a virtual tour of your home. Optimize it with local SEO keywords like “Adult Family Home in [Your City]” to rank higher in search engines.

4. Host Open Houses

Invite the community to tour your home and learn about your services. Provide refreshments and engage attendees with Q&A sessions to build trust.

5. Advertise Locally

Place ads in local newspapers, community newsletters, or senior-focused magazines. Direct mail campaigns with brochures can also be effective for targeting older demographics.

6. Utilize Social Media

Use platforms like Facebook and Instagram to post testimonials, caregiving tips, and client success stories. Paid ads can target local families looking for care options.

7. Word-of-Mouth Referrals

Encourage satisfied families to spread the word. Offer referral bonuses or discounts to current residents or staff who refer new clients.

8. Partner with Local Churches and Community Centers

Many families turn to their religious or community organizations when seeking care options. Offer free informational seminars or sponsor events to raise awareness of your AFH.